Industries / Real estate
Creator marketing for real estate
Dubai property is marketed on Instagram as much as on the portals. Tour content works, but the stakes of the wrong creator are higher here than in any category: one undisclosed paid tour reads as deception to an audience deciding where to put serious money.
What works in property campaigns
Property tours
Walkthrough reels with honest commentary outperform rendered flyovers for developments and listings alike.
Area guides
Neighborhood content positions a development inside a life, not a brochure, and keeps working long after posting.
Investor explainers
Payment plans, yields, and buying-process content for the expat audience that drives the market.
Vetted before you book
The vetting report shows which developers and brokerages a creator already fronted, how consistently they disclose paid tours, and the organic-versus-sponsored balance of their feed, before your project is attached to it.
Measured like a channel
Reach and engagement are measured per creator and per post with sources labeled, and comment sentiment in Arabic and English shows how the market read the project, not just how many people saw it.
Run your next property campaign on Influency
Property, business, and lifestyle creators across Dubai and the wider UAE.
One call to scope it. We walk you through the dashboard on a real campaign, then set up yours.