Industries / Beauty & skincare
Creator marketing for beauty and skincare brands
Beauty is the most crowded creator category in the Gulf. The brands that win pick creators on evidence: who they promoted before, whether their audience trusts a recommendation, and what their content measurably does.
What works in beauty campaigns
Tutorials and routines
Get-ready and skincare-routine formats hold watch time far longer than a product shot, and watch time is a metric we measure, not guess.
First-use reactions
Honest trial content reads as credible in a category full of scripted praise. Creators film the first application, not the tenth.
Season-timed launches
Ramadan, Eid, and gifting-season drops are the beauty retail calendar in the Gulf. Campaigns are planned against those windows.
Vetted before you book
A beauty creator who fronted a competing serum two months ago can sink your launch. The vetting report shows every disclosed partnership on a timeline, flags competitor adjacency in your category, and scores how consistently the creator labels ads, which matters under UAE and KSA ad-disclosure rules.
Measured like a channel
Saves and watch time predict beauty purchases better than likes. Both come from the Instagram API for connected accounts and carry a Measured label, and comment sentiment is analyzed in Arabic and English.
Run your next beauty campaign on Influency
Beauty, lifestyle, and modest-beauty creators across the UAE and KSA, from 10K niche reviewers to accounts past a million followers.
One call to scope it. We walk you through the dashboard on a real campaign, then set up yours.